website design company Raleigh | Contact Generate Design

Generate Design is a Raleigh website design & development and graphic design firm that brings clarity out of a world of chaos. Design makes things look, feel and function better.

our office:

8311 Six Forks Rd.
Suite 201
Raleigh, NC 27615

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Tiffany and Paul Barth, owners of Generate Design, met at Iowa State University during their last semester of college, where they both earned their Bachelor of Fine Arts degree in Graphic Design. They were taking an evening class in their final semester of college, taught by an ad agency business owner. During class, they met, went to Dugan’s Deli, and started to study and work on graphic design projects. After a couple of months, they soon were dating. Paul graduated, and Tiffany moved to North Carolina in the summer of 1990 to accept an internship that turned into a full-time position with IBM at IBM’s Design Center in Research Triangle Park. At IBM, Tiffany designed product logos, manuals, brochures, newsletters, and event invitations. Paul started graduate school at the Art Institute of Chicago. Unhappy with graduate school, Paul visited Tiffany in North Carolina and soon had a position with a small ad agency. Tiffany and Paul Barth were married in 1991 and have called Raleigh home ever since. Shortly after their wedding, Paul accepted a new position with Glaxo Smith Kline’s design department in Research Triangle Park. Paul designed logos, brochures, newsletters, manuals, and other printed materials. 

1994, after having their first child, Tiffany started freelancing, working on several corporate projects, including winning the Cedar Rapids Freedom Festival Logo contest. Three years later, on February 2, 1998, Tiffany and Paul’s dream of owning their own business became a reality when they launched Generate Design.

Today, as CEO, Tiffany Barth is responsible for identifying and managing Generate Design’s budgets, setting up pricing strategies, promoting the company’s services, and developing comprehensive business plans.

As the President of Generate Design, Paul directly engages with clients to develop strategic business and marketing plans, leveraging his creative art direction skills, including a wide range of services such as web and digital design and development, branding, logos, newsletters, E-newsletters, brochures, trade show displays, advertising, and environment design. Paul’s expertise and innovative approach ensure that every client’s unique needs are met with the highest level of professionalism and creativity.

Tiffany and Paul love to spend time with family and friends outside of work. They have three children and enjoy walking and biking on various trails in Minnesota with their eldest daughter, hiking and skiing in Montana with their son, and everything beach-related in South Carolina with their youngest daughter. They have two small dogs they love bringing on their travel adventures as much as possible.

Their company, Generate Design, has been actively involved with the Make-A-Wish Foundation of Eastern North Carolina since 2004 after their eldest daughter survived a challenging and courageous battle with Burkitt’s Lymphoma cancer. After her treatments and being cleared as cancer-free, she was a recipient of a wish granted by Make-A-Wish when she was nine years old. After the family participated in her wish, Tiffany and Paul were moved to help the organization starting in 2005. Today, Generate Design supports Make-A-Wish of Eastern North Carolina through strategy, marketing, graphic design, digital design, and other event-related communications & promotions.

Generate Design is a Woman Owned Small Business (WOSB) founded 26+ years ago in Raleigh, NC, where we continue to do business today.

As CEO, Tiffany Barth is chiefly responsible for the firm’s accounting system, identifying and managing Generate Design’s budgets, setting up pricing strategy, publicizing and promoting the company’s services, and developing comprehensive business plans.

As President, Paul Barth meets with clients directly to customize strategic business and sales plans through creative art direction. This direction includes: app and web design and development, branding, logos, newsletters, E-newsletters, brochures, trade show displays, advertising, and public relations. Paul oversees Generate Design’s design, copywriting, editing, art direction and photography.

Tiffany and Paul Barth are the proud parents of three children: Angelika, Axel, and Astrid. Their company Generate Design has been actively involved with Make-A-Wish Foundation of Eastern North Carolina since 2004, after their eldest daughter survived a tough and courageous battle with Burkitt’s Lymphoma cancer. Paul also served as a board member of the Foundation from 2005-2011. Generate Design continues to provide support to Make-A-Wish of Eastern North Carolina through marketing and graphic design assistance, materials and services.

Generate Design is a Woman Owned Small Business (WoSB) that was founded 17+ years ago in Raleigh, NC where we continue to do business from today.