During the branding process there was a twist in the formation. The original brand planned was the Beard and The Trees, but after focus testing and realizing that their products also served women, the brand changed to Bee Groomed. The androgynous name was well received and created a strong foundation to build a product line upon.

Bee Groomed is all about natural products made from real bee honey that is harvested and turned into grooming and cosmetic products. And they work better than artificial processed products!