Overnight oats that tasted great but looked like oatmeal? The challenge was to make the exterior enticing so the consumer would try this new product that came in a variety of fruit and spice flavors. The product rolled out in Wal-Mart, Costco and various grocery stores across the U.S. with a big acceptance. Within months we were asked to design a “case” package for people who wanted to purchase quantities of 24 at a time.