LipiFlow by TearScience is a highly effective treatment for dry eye. Driven by a national push from parent company Johnson & Johnson, Lipiflow digital ads ran across medical websites like WebMD, MayoClinic.org, American Academy of Opthamologists and consumer advertising streams like Google and Pandora. Our challenge was to introducing a new, unknown technology that would bring awareness to a new technology solution that was more effective and permanent than eye drops.