John Deere is a leader in technology for farming, lawns, gardens and golf course maintenance. However they also have deep roots being founded in 1837 with a rich history for shaping agriculture throughout the world.

Generate Design was approached to come up with branding that evoked the vintage quality of John Deere and its products – specifically for branded merchandising. The result is this classic, engraved mark that says “Deere and Co. Mercantile” which is a throwback to the days of general stores and farm supply locations across the Untied States.